Logos and brands that make you look established

CL42ITY designs logos and brand identities for Leicester and East Midlands businesses. A project covers logo concepts, colours, typography and brand guidelines, takes 2 to 4 weeks, and the brand is then carried onto your website, vans, signage, print and social media.

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Includes: Logo, colours, type, guidelines
Applied to: Web, vans, signage, print
Timeline: 2 to 4 weeks
Delivered: Every file for print and web

Branding is how customers judge you before they meet you

People decide how established you are in seconds. Your logo and look do that work before anyone reads a word, on your van, your website, your quotes and your Instagram.

We design brands that are clear, distinctive and practical to use. Our background includes large scale mural and public art, which brings a strong sense of composition, colour and storytelling into every identity. Most of our five star reviews are for logo and branding work.

What a branding project includes

Discovery

Your customers, competitors and where you want the business to go.

Logo concepts

Initial directions, then refinement until it's right.

Colour and typography

A palette and type system that works on screens, print and signage.

Brand guidelines

A clear guide so anyone can use your brand consistently.

All the files

Print and web formats, light and dark versions, social profile assets.

Applications

Business cards, invoices, van decals, workwear, menus and packaging when you need them.

Real projects, real businesses

All work

Markhams Ltd

Logo, stationery, van decals and workwear for a family run firm.

Logo designBrand identityPrint

Bliss CBD

Logo, guidelines and packaging across a full product range.

Logo designBrand guidelinesPackaging

Rare Flavours

Identity and website for a private chef serving tasting menus at home.

Brand identityWebsite designSEO and AI search

Eales Plumbing & Heating

A first logo for a new family run plumbing firm.

Logo design

HIVE Studio

A premium mark for a supercar detailing studio.

Logo design

JXMIE MUSIC

A geometric mark for a UK-charting producer.

Logo design

Why CL42ITY

Five star branding reviews

Clients mention patience, clear communication and ideas that go beyond the brief.

Brand and website together

If you need both, doing them together is quicker, better value and consistent from day one.

Real-world tested

Logos designed to read on a van at 30mph and a phone screen at thumb size.

Rebrands that keep recognition

We modernise without throwing away what customers already know.

10⁺

Years designing brands and websites

5.0^★

Google rating from real clients

Creative services under one roof

East Midlands counties covered

How long does branding take?

A logo and brand identity on its own usually takes 2 to 4 weeks. Most clients carry the new brand straight into a website, so here is the whole journey from first call to launch. Tap a stage to see what happens and what you get.

Free discovery call

Plan and quote

Branding and design

Build and content

Launch

Grow

Day 1

Free discovery call

We talk through your business, your customers and what isn't working. Before the call we look at your current website, your Google presence and your main competitors, so the conversation is useful from the first minute.

You get: Straight advice on what you actually need

Free discovery call (Day 1): We talk through your business, your customers and what isn't working. Before the call we look at your current website, your Google presence and your main competitors, so the conversation is useful from the first minute. You get: Straight advice on what you actually need
Plan and quote (Within a few days): You get a clear quote, a plan of every page and the search terms each page should target. Nothing starts until you're happy with the scope and the price. You get: Written quote, page plan and keyword plan
Branding and design (Weeks 1 to 2): If you need a logo or brand, that comes first. Then we design your homepage and share it with you. You give feedback and we refine it until it's right. You get: Logo and homepage design to approve
Build and content (Weeks 2 to 4): We build the full site mobile first, add your copy and photography, and set up SEO and structured data on every page so Google and AI tools can understand your business. You get: A working preview link to review
Launch (Weeks 3 to 5): Final checks on phones, tablets and desktops. Then we connect your domain, submit the site to Google Search Console, set up analytics and redirect any old pages so you keep the rankings you already have. You get: A live site, indexed and tracked
Grow (Ongoing, if you want it): Launch is the start. Optional ongoing support covers updates, SEO, content, photography and Google Ads to keep enquiries coming in month after month. You get: A studio on hand when you need it

What clients say

All reviews Trustpilot

Highly recommend

Mode Plumbing & HeatingTrustpilot, July 2023

I would highly recommend CL42ITY! From start to finish he understood exactly what it was we were after and came up with some great ideas. Finished product was completed within the time frame he had given and communication was brilliant. Really happy with our logo, branding and merchandise.

Logo design for an interior design studio

AmanTrustpilot, May 2024

Working with Jai on a logo design for my Interior Design Studio was a smooth experience! I'm super particular and as a creative I had a vision but I wasn't 100% sure on it. Jai was able to be very patient and take my ideas and explanations and create options for us to work with. After defining the design the final piece was amazing! Great communication and would highly recommend!

The perfect logo design

AlexTrustpilot, November 2023

Jai had a very patient understanding of what we both wanted. We made Jai's job exceptionally difficult as he had to deal with both me and my Dad who both wanted the logo created. Jai was very understanding and worked with both of us taking us through his steps for the process of creating the perfect design. Now our logo has been released and we've worked with it for a couple months we're extremely happy with how everything has turned out.

Branding and logo design: questions and answers

How much does a logo cost?

It depends on how much you need: a logo on its own, a full identity with colours, typography and guidelines, or a complete rebrand applied across vans, signage and print. Every project gets a fixed quote after a free call.

How long does a logo take?

Most logos take one to two weeks and a full brand identity two to four weeks, depending on feedback.

Do I need a rebrand or a refresh?

If customers recognise your logo but it looks dated, a refresh keeps what works and modernises the rest. If your brand no longer fits what the business has become, a full rebrand is usually better. Our post on the signs your business needs a rebrand walks through it.

What files will I get?

Every format you need: vector files for print and signage, PNG and SVG for web, light and dark versions, and social media profile assets.

Can you put the new brand on vans, signage and workwear?

Yes. We design van decals, shop signs, uniforms, cards, invoices and menus, and can arrange printing so the finished item matches the design.

Tell us what you need

A few quick questions, then our team will come back to you within one working day with straight advice and a clear quote.