Mode Plumbing website design and local SEO
A sharper website and local SEO for a growing plumbing and heating business.
We worked with Mode Plumbing & Heating, a growing plumbing and heating business covering Leicestershire and the surrounding areas, to improve how their website looks, feels and performs in local search. We'd been involved since the early days, starting with their logo and brand, and now run their social media, blogs and Google Business Profile.
Mode had already built a strong reputation for reliable work. The focus here was making sure the website reflected that quality while working harder to bring in enquiries from people searching online.
What we did
Rather than a full redesign, the work refined the existing structure, improved page layouts and tightened the content so it was clearer, easier to navigate and better aligned with how people actually search for plumbers. Key services were made more visible, calls to action were simplified, and the overall flow was improved so visitors could quickly find what they needed and get in touch.
Local SEO
Pages were optimised around real plumbing and heating searches in Leicestershire and the wider East Midlands, internal linking was improved, and the site was prepared for ongoing blog content to support long term growth. Mobile usability and loading speed were addressed so the site performs well on every device.
The result
A clean, professional site that supports trust, improves visibility and helps convert visits into genuine enquiries. If you're a plumber or heating engineer looking for a website that does more than just exist online, this project shows how focused design and local SEO work together.
Services, areas and content
The site covers boiler installation, boiler repairs and servicing, heating systems, bathroom installations, general plumbing and underfloor heating, for homeowners across Market Harborough, Rutland and Melton Mowbray.
We write Mode's blog to answer the questions local homeowners actually search, from bathroom renovation costs in Market Harborough to wet rooms versus walk-in showers and electric versus water-based underfloor heating.
Photography and video
Mode's finished bathrooms are the proof, so we photograph and film them properly: copper baths, statement tiles and the details that sell the next job. The same footage runs on the website, Google Business Profile and social media.
From start to finish he understood exactly what it was we were after and came up with some great ideas. Finished product was completed within the time frame he had given and communication was brilliant.
