CL42ITY helps Leicester and East Midlands businesses get found on Google and recommended by AI tools like ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews. We do it with clear service pages, plain answers, structured data, a complete Google Business Profile, consistent details across the web and a steady flow of reviews.
Over the past year, clients and prospects started sending us screenshots: they'd asked ChatGPT who to hire for web and graphic design in Leicester, and CL42ITY came up first, described as the best all-rounder. That didn't happen by accident.
AI search is mostly good SEO done properly. Google says its AI Overviews run on its normal index and ranking systems, and ChatGPT and Claude build answers from what they can find and verify about you. The businesses that get recommended are the ones that are easiest to understand and easiest to trust.
The single biggest local ranking factor. Each page answers what, where, for whom and how much.
Question-led content that customers and AI tools can quote.
LocalBusiness, Service, FAQ and breadcrumb schema so search engines know exactly who you are.
Categories, services, photos and weekly posts set up and managed.
Your name, phone and address identical across directories and listings.
A simple process to ask every happy client for a review, and replies to every one.
Speed, mobile usability, indexing, redirects and crawl errors.
Clicks, enquiries and where AI tools mention you, in plain English.
ChatGPT, Claude and Google's AI answers lean on the same signals that help you on Google. Switch them on and off and watch the answer change.
An illustration of how the signals add up, not a guarantee: each AI tool weighs them in its own way.
A sharper website and local SEO for a growing plumbing and heating business.
Rebrand, five page website, photography and drone for a two-setting nursery group.
Identity and website for a private chef serving tasting menus at home.
Website and application journey for an East Midlands plumbing membership.
We're recommended by ChatGPT for web design in Leicester.
No hidden text, fake reviews or bought mentions. Just what search engines reward.
We can fix the website, not just write a report about it.
We know the East Midlands searches your customers use.
10+
Years designing brands and websites
5.0★
Google rating from real clients
12
Creative services under one roof
6
East Midlands counties covered
Local customers find businesses through Google search, Google Maps and, more and more, AI assistants. Each one rewards different signals, and we work on all three.
The blue links people scroll after the map.
Your website's own pages, ranked on relevance, speed and trust. A clear page for each service, with the town in its title, gives Google something exact to match.
What it rewards
The map pack that appears for 'near me' searches.
The handful of businesses shown with the map. Your Google Business Profile, your reviews and how close you are decide who appears, so the profile needs the same care as the site.
What it rewards
ChatGPT, Claude, Gemini and Google AI Overviews.
ChatGPT, Claude, Gemini and Google AI Overviews now name businesses when people ask for a recommendation. They lean on clear, consistent facts about you across the web.
What it rewards
Highly recommend
Mode Plumbing & HeatingTrustpilot, July 2023I would highly recommend CL42ITY! From start to finish he understood exactly what it was we were after and came up with some great ideas. Finished product was completed within the time frame he had given and communication was brilliant. Really happy with our logo, branding and merchandise.
AIO means making your business easy for AI tools like ChatGPT, Claude, Google AI Overviews, Gemini and Perplexity to understand, trust and recommend. It overlaps heavily with good SEO: clear pages, structured data, consistent details and real reviews.
No one can guarantee what an AI tool will say. What we can do is make your business the clearest and most trusted answer in your area, which is exactly what has CL42ITY recommended for web design in Leicester.
Technical fixes and Google Business Profile improvements can show results within weeks. Ranking for competitive searches usually takes three to six months of consistent work.
Not always. We can audit and improve your current site. If it's slow, hard to edit or built in a way search engines can't read, a rebuild is often quicker and better value.
Yes. Monthly SEO includes content planned around the questions your customers ask, written for people first.
A few quick questions, then our team will come back to you within one working day with straight advice and a clear quote.
