Redesign your website without losing your rankings
CL42ITY redesigns websites for Leicester and East Midlands businesses that have outgrown their current site. Before anything changes we map every page, keep or redirect every URL that brings in traffic and carry across titles and descriptions, then rebuild faster, clearer and ready for AI search. Most redesigns go live in 3 to 6 weeks.
- Starts with
- A full audit of your current site
- Protects
- Rankings, links and enquiries
- Timeline
- 3 to 6 weeks
- Hosting
- Moved, hosted and managed by us
A dated website quietly costs you work
If your site is slow, awkward on a phone or doesn't look like the business you've become, people leave before they call. But a careless redesign can also wipe out years of Google rankings overnight.
We do both halves properly. First an audit: what ranks, what brings enquiries, what's broken. Then a redesign that keeps everything valuable and fixes everything that isn't, launched with every old URL redirected and the new site submitted to Google.
How a redesign works
Audit
Pages, rankings, traffic, speed, crawl errors and what customers actually use.
URL map
Every old address mapped to its new home so links and rankings carry over.
Content carried across
Titles, descriptions and copy that already ranks, improved rather than lost.
New design
A modern, mobile first design built around your best services.
Faster build
Lighter pages, compressed images and clean code for Core Web Vitals.
AI search ready
Plain answers and structured data so AI tools understand you.
Launch checks
Redirects tested, Search Console updated, analytics in place.
Aftercare
We watch rankings and fix anything unexpected in the weeks after launch.
Real projects, real businesses
Mode Plumbing & Heating
A sharper website and local SEO for a growing plumbing and heating business.
Humberstone Park Day Nursery (HPDN)
Rebrand, five page website, photography and drone for a two-setting nursery group.
Markhams Ltd
Brand refresh and an SEO-focused website for a trusted plumbing and heating firm.
JF Logistics
Full rebrand and website for a logistics firm working with Evri and Derby City Council.
Why CL42ITY
We've done it for ourselves
This website was redesigned with exactly this process.
SEO first
Rankings are protected before a pixel changes.
Design that converts
Clear journeys, fast pages, obvious calls to action.
One team
Branding, photography and copy can be refreshed at the same time.
10+
Years designing brands and websites
5.0★
Google rating from real clients
12
Creative services under one roof
6
East Midlands counties covered
What clients say
Highly recommend
Mode Plumbing & HeatingTrustpilot, July 2023I would highly recommend CL42ITY! From start to finish he understood exactly what it was we were after and came up with some great ideas. Finished product was completed within the time frame he had given and communication was brilliant. Really happy with our logo, branding and merchandise.
Website redesign: questions and answers
Will I lose my Google rankings if I redesign my website?
Not if it's done properly. We map every existing URL, redirect the ones that change, keep the content that ranks and resubmit the site to Google. A faster, better structured site usually holds or improves rankings.
Can you move my existing website over to you?
Yes. We rebuild and host it, carrying your content, images and redirects across so nothing is lost and your rankings are protected.
Do I need new branding too?
Not always. If your logo still works we'll design around it. If it's holding you back, refreshing it alongside the website is quicker and better value.
How long does a redesign take?
Most redesigns take 3 to 6 weeks depending on the number of pages and how much content is changing.
Tell us what you need
A few quick questions, then our team will come back to you within one working day with straight advice and a clear quote.
