Garmzfactory: AI fashion films, product video and photography
AI fashion films, product video and photography for a designer clothing seller.
Garmzfactory sells designer clothing online. Shoppers can't touch the fabric, so the content has to do it for them.
What we shot
Close-up product films and photography that show texture, colour, hardware and fit: the details that persuade someone to buy a jacket they've never held. Footage was shot in both landscape and vertical formats so it works on product pages, Instagram and TikTok.
AI-directed fashion films
For Garmzfactory's social channels we directed a series of short, cinematic films using AI video tools: jackets in an alpine lake, a dune buggy racing across the desert, pink infrared forests and a Japanese-style storefront with the Garmzfactory sign. They're built from Garmzfactory's own products and brand, and made to stop the scroll.
Product photography
Alongside the films, clean product photography covers every jacket in the range, ready for listings, the shop and stories.
