Home Advantage Cover: website for a plumbing membership

Home Advantage Cover is a plumbing and heating membership for homes in the East Midlands. We designed and built the website: a clear explanation of what members get, a side by side comparison of the plans, and an application journey that takes people from interest to sign-up.

Built for real campaigns

The site works hand in hand with printed leaflets. A short QR route sends people from a leaflet straight to the plans, tagged so the business can see which campaign brought each visitor in. Every page carries long-form, plain-English answers and structured data so it can be understood by Google and AI search.

Four plans, explained in plain English

The site lays out four memberships side by side, with exactly what each includes and what's excluded, in plain English. A postcode check confirms a home is in the service area before anyone applies, and a full application journey takes people from interest to sign-up.

Content that builds trust

An advice blog written by the engineers who attend the callouts covers burst pipes, winter checklists and whether a plumbing membership is worth it, alongside genuine Google reviews from local homeowners.