KaMoss matcha: packaging, product photography and campaign shoot

KaMoss is a ceremonial-grade matcha brand sold online. We worked on the packaging, product photography and a campaign shoot designed for the website and social media.

The look

The art direction is deliberately not a beige wellness flatlay. Dark rooms, direct on-camera flash and hot, pushed colour give the brand the feel of the best cocktail bar in town rather than a supplement advert, from the purple pool table to the drinks themselves.

One product, done properly

KaMoss makes exactly one thing: a 50g tin of ceremonial-grade, stone-milled matcha. The brand needed to make that single tin feel like a lifestyle, so the campaign leans into nightlife, sport and summer rather than wellness clichés.

Merch and campaigns

Beyond the tin, the brand runs a merch line of tees, varsity jackets, football jerseys and tennis dresses, shot as clean product imagery for the shop and as campaign content for social media and ads.